Keywords allows you to carry
out a competitive monitoring
and to have a complete visibility on the media coverage of your competitors on television and radio.
Discover and analyse their media plan, the frequency of broadcasting of their ads, what is said about them.
Analyse their sponsoring displays
and react to the media coverage,
even if negative, of your
competitors.
Monitor the latest trends in your industry to identify opportunities and react to retain or gain market share. Improve the performance of your campaigns and stay on top of competitive actions.
As well as instant access to content, you can receive real-time notifications to never be caught off guard and can control your image when a topic that concerns you comes up.
We also provide sentiment analysis on all mentions, so you can understand and analyse the meaning of yours.
Deal with emerging issues and react quickly to controversies.
Keywords records all the channels 24/7 and automatically detects all the advertisements broadcast. You can therefore find all the advertising data you need for your different needs.
Planning your media strategy involves analysing the media presence and advertising pressure of your competitors. Find out when and on which channels to position yourself to best match your market.
Once your strategy is established, monitor the distribution of your advertising campaigns thanks to Keywords.
Monitor your brand by listening to conversations about your company, your product, your sector of activity by monitoring specific keywords. Run a sentiment analysis using our AI to measure the tone of your mentions. Listen in to continuously improve your image and compile comprehensive media coverage reports.
As a journalist, documentalist or programme producer, be aware 24 hours a day of what is being said in all audiovisual programmes in order to reuse the content for your programmes, documentaries, articles…
Our solution allows you to have daily access to TV and radio channels, record video clips and extract them on demand in HD quality.
Thanks to the search engine, you can find at any time the video extract of the programme or channel you are interested in and its transcript.
Monitor everything that is said and broadcast on TV and radio. Be alerted every time your keywords or content is broadcast to check and regulate if necessary. Control illegal broadcasting of programmes or advertisements with our audio recognition tool and our database accessible at any time.We give you real time access to our full range of international radio and television channels and the possibility to download HD extracts.
